To answer the most important question right away, Erik Buell will not play an active roll in Buell's resurrection, but that makes no difference to us. The fact that Buell Motorcycles is back in business is very good news in itself.
That the Americans are going to do it right this time is evident from the press release. The plan is to develop 10 new models in three years and launch them in 2024. Performance models that do justice to the Superbike performance and handling of the brand with illustrious history.
"Buell is back!" said Bill Melvin, CEO. “We are delighted to bring back Buell with this great range of superbikes and performance bikes. We'll start with America's fastest production engines, hand-built in the USA, so that's a great start! "
“We’re building out those platforms for more touring and adventure models, then we’re expanding our [engine] displacements to be competitive with other global brands. The passionate Buell Nation can grow and thrive again.”
Buell Motorcycle's upcoming models will include variants for Offroad, Allroad, Touring and Cruisers, while expanding the range to include medium and small displacement engines.
Buell is also in the initial exploration phase for a high-performance electric model and is open to ideas for collaboration with other companies. The models currently in production are hand-built in Grand Rapids, Michigan and are based on the powerful 1190 platform with the innovative Fuel in Frame, Perimeter Brake Rotor, exceptional handling and plenty of power.
“Buell is known as the American brand for performance, innovation and adventure. Fast is fun again on a Buell. We will continue and expand that, ”said Melvin. "We've already launched a dirt bike with Cipala Racing winning an AMA Championship and Buell will dominate this year at NHRA."
EBR Motorcycles acquired the Buell brand in early 2020 and began developments to bring back Buell. Buell will be attending Daytona Bike Week 2021 at J&P Cycles Destination Daytona Mega Store.